Market Landscape

The $24B Decision Gap

Billions invested in tools that help individuals sell, forecast, and govern — yet nothing exists to align the 5–12 stakeholders who actually make the decision. Lucix fills the whitespace.

Content-Focused → Intelligence-Focused
Single Stakeholder → Multi-Stakeholder
Sales Enablement
Content + Single
Revenue Intelligence
Intelligence + Single
Board & Governance
Process + Multi
M&A & Strategic
Transaction + Multi
Gong
Gong
$7.25B
$332M ARR
Revenue Intelligence
⚠ No consensus measurement
Clari
Clari + Salesloft
$4.9B combined
$158M+ ARR
Revenue Operations
⚠ No consensus measurement
Highspot
Highspot
$3.5B
$450M Revenue
Sales Enablement
⚠ No consensus measurement
Seismic
Seismic
$3.0B
$400M Revenue
Sales Enablement
⚠ No consensus measurement
Diligent
Diligent
$7.0B+
$500M+ Revenue
Board Governance / GRC
⚠ No consensus measurement
Datasite
Datasite
PE-backed
M&A Platform Leader
M&A Due Diligence
⚠ No consensus measurement
Aligned
Aligned
$46M raised
Series B
Digital Sales Rooms
⚠ No consensus measurement
Trumpet
Trumpet
$6M raised
Seed+
Digital Sales Rooms
⚠ No consensus measurement
Lucix
lucix
Decision Intelligence
B2B Enterprise Sales
$1.8B TAM
Strategic Planning
$600M TAM
Board Governance
$800M TAM
Procurement
$400M TAM
Executive Hiring
$200M TAM
M&A Due Diligence
$400M TAM
40–60%
of B2B deals end in "no decision" — not lost to competitors
$24.2B+
combined value of adjacent tools that DON'T measure consensus
0
platforms purpose-built for multi-stakeholder decision alignment
What exists today
Gong / ClariRecord & forecast revenue
✕ Can't see if 7 stakeholders actually agree
Highspot / SeismicDistribute & track content
✕ Can't reveal hidden decision criteria
DiligentManage board materials
✕ Can't surface misalignment before the vote
DatasiteSecure document rooms for M&A
✕ Can't detect divergent stakeholder priorities
What Lucix creates
Decision Intelligence
AI-generated visualizations that surface hidden stakeholder misalignment before it kills the deal, initiative, or acquisition
Consensus Measurement
The only platform that quantifies whether 5–12 decision-makers actually agree on risk tolerance, success criteria, and timelines
FOMU-Driven Engagement
Viral loop where stakeholders self-correct when they see peers participating — Fear of Messing Up replaces Fear of Missing Out
Universal Decision Engine
Same core mechanic across B2B sales, M&A, procurement, board governance, and strategic planning
TAM expansion path: B2B Sales ($1.8B) → Professional Services ($200M) → M&A ($400M) → Board Governance ($800M) → Enterprise Decision Platform ($1.0B) = $4.2B
Adjacent Market Valuations — None Measure Consensus
Gong
$7.25B
$332M ARR
24x revenue
Diligent
$7.0B
$500M+ Rev
14x revenue
Highspot
$3.5B
$450M Rev
8x revenue
Seismic
$3.0B
$400M Rev
8x revenue
Clari
$2.6B
$158M Rev
16x revenue
Salesloft
$2.3B
Merged w/ Clari
—
Every company above measures activity, content, or conversations. None measures whether stakeholders actually agree.
Why Now

The Bridge

Everyone is sprinting toward AI. Everyone is drowning in output. But humans still find, validate, and sign the checks. The gap between AI generates everything and humans decide everything is where decisions go to die.

The AI Flood
$1.5T
global AI spending in 2025 — infrastructure, apps, agents
Gartner, 2025
75%
expected growth in enterprise LLM budgets year-over-year
Andreessen Horowitz CIO Survey, 2025
83%
of AI leaders report "major or extreme concern" about generative AI — an 8x increase in two years
Lucidworks AI Benchmark, 2025
42%
of companies abandoned most AI initiatives in 2025 — up from 17% the prior year
MIT / RAND Corporation, 2025
Lucix
The Human Constant
5–12
stakeholders involved in every major business decision — unchanged by AI
Gartner B2B Buying Research
$400B
annual cost of decision fatigue to the global economy in lost productivity
World Economic Forum, 2023
40–60%
of B2B deals still end in "no decision" — more information hasn't fixed the problem
Gartner / HBR Sales Research
60%
of large enterprises will use decision intelligence tools by 2026 — the category is being created now
Gartner Prediction, 2024
01
AI creates the flood.
Not the filter.
Companies are burning cash forcing AI adoption. Every tool now generates more dashboards, more insights, more reports. But nobody asked the VP of IT, the CISO, and the CFO if they agree on what matters. More information doesn't equal better decisions — it equals more noise to fight through.
02
Humans still sign
the checks.
Humans still find tools, discover acquisition targets, evaluate candidates, and approve budgets. AI can surface a hundred options in seconds — but alignment across stakeholders with competing priorities hasn't gotten 1% faster. The bottleneck was never information. It's agreement.
03
Lucix is the bridge
between both.
Not another AI tool that generates more output. A human-centered platform that uses pattern-driven analysis to make invisible disagreements visible — so the people who actually decide can see where they diverge, correct course, and move forward with confidence.
The Perfect Storm Timeline
2020–2022
AI Experimentation
Enterprises pilot GPT, LLMs. Innovation budgets = 25% of AI spend. "Lots of demos, little production."
2023–2024
AI Spending Surge
Enterprise AI spending 6x in one year. Every team gets AI tools. Information volume explodes. Decisions don't get faster.
2025–2026
The Reckoning
42% abandon AI initiatives. CIOs consolidate vendors. Innovation budget drops to 7%. Demand shifts from "more AI" to "AI that actually helps us decide."
2026–2027
Decision Intelligence Era
Gartner predicts 60% of enterprises adopt decision intelligence. The bridge category emerges. First movers define it.
2028+
Platform Standard
Decision alignment becomes as expected as CRM. Every deal, board vote, and acquisition runs through consensus measurement.
"What I spent on AI in 2023, I now spend in a week."
— Enterprise CIO, Andreessen Horowitz Survey
The spending isn't slowing down. But the question has changed. It's no longer "how do we get more AI?" — it's "how do we help humans decide with all this AI?"

That's the category Lucix defines.